2013年11月11日星期一
christian louboutin wedges from the traditional victualler
Claremorris christian louboutin uk
store thriving christian
louboutin evening shoes Niall heffernan can tell you all about the
difficulties of opening a business in the middle of a recession.Now employing 26
people in two stores in claremorris, heffernan christian louboutin boots is striving
to grow his business further, recession or no recession.The well known food
store on the ballyhaunis road in claremorris has been a thriving enterprise for
years and continues to do well even in troubled times but when niall heffernan
tried to get the business off the ground in 1988 he ran into difficulties that
are very familiar to people looking for capital nowadays.I opened it was a
dreadful time to start a business.I got turned down by three banks.I was a one
man operation and i was told i wouldn last a year.That was 21 years ago and now
i employing 26 people, he says, the pride in his success unmistakable.Innovation
and hard work have always been a key aspect to heffernan success, he points
out.He opened for business on march 18, 1988 as niall heffernan meats.His family
had been involved as butchers in his native ballina since 1900 but heffernan
moved away christian louboutin
wedges from the traditional victualler of that time.Provided beef, lamb and
pork but we differed from the usual butchers in how we prepared the meat, how we
displayed it and the cuts we did.It wasn just chunks of meat thrown out.We tried
to be innovative.We looked all around the world for inspiration, to give people
something different.We were providing stir fries for instance and in the deli we
were cooking our own meats and providing our own salads.A little over a decade
ago heffernan and his wife attracta moved around 100 yards along the ballyhaunis
road and rebranded their business as the food store.It was, he attests, in a bid
to move away from the idea that they were simply a butcher shop.Niche grocery
products, locally sourced meat, fruit and vegetables and awardwinning sausages
made on site are all on sale while two years ago heffernan opened his second
store at the silverbridge shoppping centre in claremorris.Like everyone
heffernan has had to cut his cloth in the current economic clime but he
ambitious as ever about growth.The moment everyone has to adapt, admits
heffernan(48).Is tougher, no doubt about it.We had to look at everything in
terms of costs and expenses.I employ 26 people and i have committed to them that
i will be striving to keep their jobs on the same rates and for the same
hours.We cut costs from the supply end of things and we also cut energy
costs.Aim is to grow the business.We are not looking to stand still.For instance
our bakery is growing all the time.Corrib oil are now stocking our bakery
products in eight stores.Home catering is another thing we are hoping to expand
into because that is a big area of growth.Aiming to start a revamp of the
premises in the next few weeks.We putting a new entrance to the car park and we
plan to give the inside of the shop a facelift later in the year.Heffernan also
speaks glowingly about the loyalty of his customers.It is something he is keen
to reciprocate.Running specials all the time to give people value and they know
they don have to compromise on quality.Customers have shown great loyalty but it
is something that we can take for granted.We looking at setting up a loyalty
scheme because we want to reward people who have been loyal.You can buy that
kind of loyalty.Heffernan is wellknown in football circles.A member of the
allireland mayo minor winning team of 1978, he has been actively involved with
ballina and claremorris clubs over the years and is currently senior manager of
claremorris.A knee injury ended his playing career at the age of 20 but that has
allowed him some more time for the business and when he talks about his company,
the passion is very evident.Is what is important to us.We strive for that not
only in the quality of our products but in our service.We never going to be at a
stage where we are completely satisfied, we always want to move forward.We
always looking at ways we can do this because to stand still, even in the
current recession, is to go backwards.
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